Fractional Consulting
You've built the product. We'll make sure the market knows about it.
Fractional Consulting is retained marketing built around growth — content, PR and positioning working toward pipeline, not just presence.
I help companies master their marketing. Founders need to as well. → How I work with founders
The problem
Marketing activity isn't the same as marketing that moves revenue.
Most fintech and regtech companies have plenty going on — a newsletter, a LinkedIn page, PR when there's news to share. Busy, and not moving the number that matters. The gap isn't effort. It's whether any of it is built around growth.
About
Hi, I'm Alice - I run Fractional Consulting the way an in-house marketer would, or the way an agency should.
I've spent nearly 20 years in B2B comms and marketing, most that time spent working with fintech, regtech and tech businesses. I've been in-house and agency-side, so I understand what it takes to turn a good strategy into work that gets delivered, measured and moves the business forward.
The Growth Curve
Where does your company sit on the Growth Curve?
Not judged by how busy your marketing looks — judged by what the market shows you.
Invisible
1
Noticed
2
Active
3
Positioned
4
Recognised
5
Consistent Inbound
6
Invisible
Every deal starts from zero. Growth depends entirely on outbound, or on the founder personally showing up to close it.
What this feels like
- No inbound — nobody's heard of the company before the first call.
What's included
Retained marketing built around growth, not noise.
Growth & demand
Marketing built to move pipeline, not just impressions.
Content marketing
Content that compounds: blog, newsletter, case studies — the stuff that keeps working after it's published.
Brand & positioning
The story that makes the product easier to sell, not just easier to describe.
PR & earned media
Press and analyst attention that builds trust before the first sales conversation.
How it works
Embedded
I sit alongside your team as the strategic lead — deciding what to say, where, and when, and holding the whole thing together the way an in-house marketer would.
Agency-Style
I run delivery — outbound, content, press, LinkedIn — against a strategy we agree upfront, without needing a seat at your leadership meetings.
Retainers start at £3,000/month. Scope and cadence set via an in-depth discovery process.
No more introductions.
If you're tired of being the best kept secret in your space, let's talk.
Alice
I read every message and reply within two working days.