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Practical thinking on strategy, lead generation, fractional marketing and what is actually working for scale-up businesses.
Getty’s deal with OpenAI suggests that the real winners of the AI economy may not be the companies building the models, but the companies that own the original content those models need.
Read moreFewer than 10% of the sources cited by AI answer engines rank in Google's top 10 — and AI tends to favour earned, third-party coverage over your own LinkedIn posts.
Read moreWhen to bring in a marketing consultant, how to scope the work, and who to hire — a practical guide for founders of fintech and regtech businesses weighing fractional marketing against a full-time hire.
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